How has Iron Man Records adapted to the growth of digitalisation?

Iron Man Records has had little choice, it has had to learn to adapt to digitalisation regardless. From 2004 until 2014 the label has seen a steady decline in physical sales both online and through physical outlets. From 2014 until 2017 this has continued at a faster rate and from 2017 to 2018 there has been a sharp drop, the decline has got much worse and deteriorated rapidly. This decline, which has accelerated in recent times, has effected not just Iron Man Records products, but all physical products the label makes available for sale. The physical distributors who take stock from Iron Man Records and distribute across the UK, Europe and North America take fewer and fewer copies with each order.

It might be suggested that people haven’t got the money to spend that they used to. It might be the case that individual music consumption habits have changed. It may be that people are more choosey about what they spend their money on, and how they engage the artists they like. To me at least, the physical format is in decline and aside from niche markets, will probably continue to decline. There doesn’t appear any choice, adapt to digitalisation or be consumed by it.

The record label has adapted to digitalisation in a number of ways, and this has been encouraged by the collapse of almost all physical sales with…