What are your thoughts on the reappropriation of Vinyl? How do you see Iron Man Records reacting to this? Are the costs of Vinyl production affordable to Independent labels?

“When all music is digital, all independence ceases.” I suppose, what I’m trying to say is that whoever controls the digital platform controls the market. Whether it’s Google, Apple, Spotify, YouTube or Amazon, if all music is digital then at some point you will have to engage the digital platform for access. If you lose access to the platform, you lose access to the music. From an artists perspective, either you place your music where the people are, or you have to encourage people to find your music where you are. The first one is easy, the second is not so easy. But either way, the lack of scarcity in the digital age means that people can take or leave your music, there’s an overwhelming amount to choose from everywhere online. Artists have to make the case that their music is worth buying.

Iron Man Records has taken the position that different people will find music in different formats. Digital is certainly looking like the dominant format at the moment but wherever possible, the label will release music in a digital format and also a physical vinyl format. I’ve always loved vinyl. From a personal perspective I would rather buy music on vinyl. To me, listening to music on vinyl is not a necessity, its simply a more satisfying experience.